The Black Hills Stock Show® brings cattlemen and women from across the United States together for one of the premier agricultural events in the region. Our cattle sales provide consignors with an opportunity to showcase their genetics, programs, and quality cattle to a strong audience of producers, buyers, and cattle enthusiasts.
We invite you to consider the Black Hills Stock Show® when planning your marketing strategy and selecting where to offer your cattle. The reputation of the Stock Show, combined with the quality of cattle represented, continues to attract buyers from across the country. Our goal is to provide consignors with a professional and well-promoted sale environment while connecting quality cattle with buyers who are looking to invest in their operations.
What began as a conversation in a laundromat among members of the Rapid City Chamber Ag Committee has grown into a premier celebration of agriculture and western heritage. Today, the Black Hills Stock Show® draws more than 300,000 attendees from across a 13-state region, bringing together cattlemen, livestock producers, youth, families, and agricultural enthusiasts.
The Black Hills Stock Show® is proud to showcase the cattle industry and the producers who continue to shape the future of agriculture. We appreciate your consideration of our sales and are grateful for the consignors who continue to make them a success.
We look forward to welcoming you and your cattle to Rapid City, South Dakota, January 29–February 6, 2027!